The Business of Show Business Masterclass
WITH THE RIGHT STRATEGY AND CONFIDENCE, YOU CAN ACHIEVE YOUR CAREER GOALS
Now is the best time to take control of your online presence, learn how to market yourself, and implement and create an easy-to-manage strategy. Marketing is the backbone of your brand and business; let’s make that as easy as possible for you to do.
Over the last nine years, Jamie has taught his keynote and lecture, The Business of Show Business (formerly Performer Branding), across the UK and internationally online. Its purpose is to help creatives get in the room or secure an interview by knowing their personal brand, how to market themselves and how to master their digital presence so the in-person and online personas match.
From working with individuals, small arts businesses, lecturing and leading performing arts institutes such as the Royal Ballet School, Laine Theatre Arts, Performers College, University of Winchester, and English National Ballet School, let Jamie help you to master the business skills needed to thrive in the arts and culture sector and not just thrive. You can also check out his podcast of the same name.
I aim to help you take control of your career in an industry where it often seems you have little to no control.
Giving you the tools to take control of your career.
If you’ve scrolled this far, it means you’re ready to step into the spotlight—not just on stage, but in your career.
The Business of Show Business masterclasses are designed for performers, creatives, and freelancers who want to stop waiting to be chosen and start building a brand and career on their terms.
Whether you're a student preparing for your first audition season or a working artist navigating the freelance world, this session will give you the tools, clarity, and confidence to think like a business—without losing your creative spark.
Jamie’s masterclasses blend industry insight with practical strategy. Topics include:
Personal branding for creatives – Define who you are and what you offer, and who is buying what you have to offer
Online presence and content strategy – From websites to reels, get noticed
How to monetise your skills – Beyond gigs: income streams you might be missing
Working with agents and your VIPs – Who your gatekeepers are, and how to connect
Pitching with confidence – Master the art of self-promotion
Top tools and apps – Save time and stress with easy-to-use digital resources
As a certified NLP Career & Business Coach, Jamie goes deeper than just strategy. He helps you:
Set realistic, actionable career goals
Overcome limiting beliefs and negative self-talk
Push beyond your comfort zone to unlock growth
Recognise and access your own creative power
Develop a mindset that supports longevity in the arts
This is about more than headshots and hashtags—it’s about building a fulfilling, sustainable career in the entertainment industry.
“Jamie’s passion and enthusiasm, balanced with his vast experience and expertise in the creative industries is second to none. His visit really made the students think about themselves as a business: branding and professionalism in the industry.
His advice was invaluable as to how they approach potential castings, how to manage their online presence on social media platforms, with reference to the creation of content.
He also focussed on how to identify and capitalise on their transferable skills to create ways of making a living in the creative industries as a side-line.
We are looking forward to him visiting again with his current and invaluable input to the students’ journey.”
Masterclasses held at:
Performers College - Essex and Birmingham
Royal Ballet School
Winchester University
The Brighton Academy
International College of Musical Theatre
CBS Dance
The Big Act
English National Ballet School - Professional Trainee Programme
Laine Theatre Arts
Sheffield Hallam University
Mousetrap Theatre Projects
Mixing Networks
Rambert School
Bucks New Uni
Quality Culture
The Daily with Nileeka Bose
“Let me just pick my jaw up off the floor.”
— Anastasia
The Business of Show Business (#PerformerBranding) Masterclass Includes:
Identity
Defining your business or personal brand, establishing your brand voice online and in person and creating content that is inline with your values and what you have to offer. Looking at why personality is just as important as the skills you possess and turning what you love doing into something that allows you to make money and entertain
Purpose
Defining and setting goals. Success breeds success, so we want you to achieve multiple successes throughout the year to help you progress. Defining your ideal client and how to package your skills to attract them. Time management and energy placement - how are you spending your day? Are you set up to achieve your full potential?
Digital
Mastering your online presence. Learning how to make social media work for you; giving you purpose when you post and understanding analytics and when to post. Teaching you formulas proven to grow your audience, increase your brand awareness and to make you feel at ease when posting. Discussing where you are in the career and how having a website could help you get to where you want
Networking and pitching
How to position yourself in the industry and how to connect with the people you want to connect with. How to grow your network and utilise the network you have. There is no point in being an amazing performer or creative and not being seen. ‘Life’s a pitch’ - let’s get you in front of the right people
Visuals
Planning and creating your content. I will show you what apps and websites to use to easily make eye-catching content and allow your social media to be as creative as you are. Whether you want to learn how to bring your clients’ testimonials to life, add text or audio waves to a video or create a presentation, you will leave this session knowing how to whip this up in no time. Allow my years in content creation to help make your work easier by learning what to do and how to do it in the least amount of time.
What People Are Saying
“I thoroughly enjoyed Jamie's social media workshop. Jamie was super personable, engaging and interactive. Jamie was extremely knowledgeable about this field and presented in a fun and informative way making it easy for us to absorb all the information and put it to effective use! I would highly recommend Jamie's services, I gained a great deal from the workshop and Jamie himself is a delight.”
— Keeley Brand, Presenter
“Jamie Body is an absolute powerhouse and his energy and enthusiasm for the creative industries is infectious! He has been a fantastic asset to our masterclasses and workshops over the years. Our young people have really benefited from his wisdom and experience, and we love having him as part of our projects here at Mousetrap Theatre Projects.”
Ellie Shore, Project Manager, Mousetrap Theatre Projects.
“Honestly, it’s the most useful stuff I’ve learned since graduating!! Thank you, friend, and thank you to the awesome panel for sharing your insight too 🙌 it was great to feel the love and support in the room from everyone who came to learn and share”
— Madeline Jennings, Actress & Small Business Owner (Enchanted Celebrations)
“I attended one of Jamie’s Branding Workshops when I was just transitioning from a performing career to a career teaching Yoga. The workshop was so helpful in launching my new business and attracting clients that I now get paid to help other people with theirs! I highly recommend this workshop for anyone who wants a better understanding of how to use social media to promote yourself and your brand.”